E313 Andrei Duchko, Head of Marketing Intelligence at trivago

Today's guest is Andrei Duchko, Head of Marketing Intelligence at trivago in Dusseldorf. trivago is a global accommodation meta-search that empowers millions of travelers every month in their search for the ideal hotel. Their team of creative and focused minds from all corners of the globe, wake up every day to build a product, that makes your search of accommodation straight forward, simple-to-use and unbiased.

Andrei is the Head of Marketing Intelligence where he leads the data-driven optimisation of trivago's marketing spend towards incremental value by providing data, insights, performance measurement, setting up experimentation and building automated bidding solutions. He works with skilled Data Scientists, Analysts, Statisticians and Engineers to drive marketing performance at trivago.

In the show, Andrei will discuss:

How trivago are improving the Travel experience,

How they are leveraging data in their platform,

Challenges of applying AI in Digital Marketing,

The future of AI in the Marketing and Advertising sector, and

Advice on how to be successful within data science