PBX546: Tracy Mock – Unlocking the kindy photography goldmine: secrets of a thriving kindy photography business

Tracy Mock of www.preschool.studioeclectic.com.au is a kindergarten photographer who made the full-time jump into the genre after testing the waters and finding both joy and success. In this interview, she unlocks the kindy photography goldmine secrets and how to build a thriving kindy photography business.

This interview came about following a recent chat with Trina Julius of Red Cherry Images, who specialises in kindy photography. Trina was interviewed for episode 443 of the podcast, and since then, she has kicked off the Pre-School Photography Academy. She teaches everything you need to know about kindergarten photography, from shooting to business.

While chatting, I asked if Trina could recommend any students who have been through her training for a possible interview. One of those was today's guest, Tracy Mock of Studio Eclectic Photography in Sydney, Australia.

I looked around and saw that the studio was mainly focused on weddings, families and headshots. They set up a subdomain off their main website for the kindy photography, and from the outside looking in, things look to be going great!

The website is bright, easy to navigate, answers clients' questions, including pricing, and the photography looks great!

Looking a little deeper, it seems Tracy moved from shooting in the main business to focusing on running and coordinating the kindy photography side of the business.

The plan was to learn more about why add kindy photography to an existing photography business and if this is something worth considering in your business.

Here's some more of what we covered in the interview:

• Heartfelt secrets: Discover how photography led Tracy to love (and marry a fellow photographer – the good, the bad, and the beautiful!)
• Building your dream team: Learn how to delegate and scale your business like a pro (without losing your creative spark).
• Kindergarten goldmine: Is it truly all glitter and giggles? Tracy unveils the financial realities and reveals what sparked her passion for kindy portraits.
• Proposal power: Craft irresistible pitches that charm school administrators and land you in classrooms bursting with photography opportunities.
• From crickets to cameras: How Tracy went from a booking drought to a session symphony in record time (hint: it's not just about adorable models!).
• System savvy: Ditch the duct tape and messy spreadsheets! Tracy's got the tools and tech to streamline your workflow and free up your creative flow.
• Testing the waters? Tracy's sage advice for dipping your toes (and lenses) into the kindergarten pool.
• Beyond “been there, done that”: Why even seasoned pros like Tracy swear by photography courses (and the surprising business makeover she underwent after taking the plunge).
• The golden metric: Forget likes and follows! Discover the one number that truly unlocks your business growth.
• Saying “no” with grace: Learn how to set boundaries and avoid burnout without crushing client dreams.
• Winning the school race: Convince administrators that you're the “it” photographer, leaving the competition in the dust.
• Protecting little treasures: Navigate the tricky waters of child privacy policies with confidence.
• Tailoring your packages: From budget-conscious families to VIPs, cater to every wallet and win over hearts.
• Volume = victory: Why shooting a high volume of sessions is the key to kindergarten photography success.
• Behind the scenes with Tracy: Peek into her action-packed kindergarten shoot process and steal her time-saving tricks.
• Kickbacks and quid pro quos: Dealing with unsavoury requests with professionalism and poise.
• Ready, set, shoot! Tracy's actionable roadmap for launching your kindergarten photography journey.
• Bonus tip: Leverage the power of subdomains to keep your niche specialties shining bright.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Tracy shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the member's FB Group. What are your takeaways? What do you plan to implement in your business due to what you heard in today's episode?

Our unique thing that we bring to the table when we do approach new centers is not only our experience but just that we give them the option to choose. – Tracy Mock

If you have any questions I missed, a specific question you’d like to ask Tracy or if you want to say thanks for coming on the show, feel free to comment inside the Members FB Group, too.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it confirms that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

If you want to start kindy photography, it's a lot of work. But once you setup your systems, it is much, much easier. – Tracy Mock

Secondly, iTunes and Google are the biggest search engines for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

We usually wait until the numbers come through before we make big decisions about money. – Katie

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

New Masterclass Next Week

If you're tired of spending hours on social media trying to attract clients, only to see minimal results.

Or you're ready to break free from the content creation grind and focus on other things.

Good news! Brianna's training with be a game-changer for you.

All the details are here –>> ​ https://learn.photobizx.com/ai-marketing-for-photographers-registration/​

Here's what you'll learn…

How to attract your ideal clients using AI tools that identify their online haunts and deepest desires.

Generate engaging social media content in minutes with AI-powered prompts that resonate with your audience.

Master the “perfect post formula” that converts followers into paying clients.

Build an AI-driven content strategy for consistent growth on social media so you never have to guess what to post or when.

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Imagine:

???? Having a month's worth of social media content done in just one day.

???? Posting content that stands out from the crowd and attracts your dream clients.

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This is what's waiting for you in the ​AI-Powered Marketing for Photographers training.​

The live training is Thursday, 11th Jan at 8 am Sydney local time. Your local time is here.

Cost is $197 and doubles after the live training. 

Early bird bonuses… $100 off any existing PBX Course purchased in 2024.

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All the details are here: https://learn.photobizx.com/ai-marketing-for-photographers-registration/

The future of photography marketing is here. Master AI before it all gets too hard.

Links to people, places and things mentioned in this episode:

Studio Eclectic Photography Website

Studio Eclectic on Facebook

Studio Eclectic on Instagram

Episode 443: Trina Julius – Everything you wanted to know about kindergarten photography business

Art of Kindy Photography Academy with Trina Julius — use code PBX20 for 20% discount ($239.40). Expires 31st March 2024

AI-Powered Marketing for Photographers: Fill Your Calendar with Dream Clients

Thank you!

Thanks again for listening, and thanks to Tracy for coming on and sharing her thoughts, ideas and approach to building a successful, kindy photography business.

Be really clear upfront with parents about the pricing, the packages. You don't want them to think that it's like the old school. – Tracy Mock

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post PBX546: Tracy Mock – Unlocking the kindy photography goldmine: secrets of a thriving kindy photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.