Purpose-Driven Business: Interview with Roy Spence

Don’t Mess With Texas! You’ve seen the bumper sticker on countless pickup trucks, but did you know it began as an anti-littering campaign? Meet Roy Spence, an extraordinary marketing genius and the leading advocate for purpose-driven business. You’ll laugh, you’ll cry, you’ll learn why businesses that have a purpose beyond making money will make more money. And you’ll probably want to buy his hot sauce. Don’t do mild!