SPS 141: Creating A Genre, Writing Interesting Books, And The Craziest Marketing Ideas You’ve Ever Heard with AJ Jacobs

Today I'm joined by one of the most interesting guests I've ever had on the show; AJ Jacobs. We talk about:
-The craziest marketing ideas you've ever heard
-How he's created a genre and how he writes experiential books
-How to land publicity and even a TED talk (the way he does this will shock you)
-Why you should come up with the hook and outline BEFORE you write (and how he does it)
-How he overcame his allergic reaction to marketing

...and so much more! This was an interesting one. AJ writes some of the most creative books and takes on crazy projects as a "human gunea pig". Don't miss this episode!