How to Write a Personal Brand Statement

Perhaps you’ve been faced with the challenge of writing a personal brand statement. I know writing about yourself can be challenging, but take comfort in knowing this can be a relatively painless process if you approach it in the right way and with the right attitude.

Step one, repeat after me, I am a good writer. You’ve got to believe it, baby. Believe it! 

Simply put, a personal brand statement is what you do. A personal mission statement is why your personal brand exists. What’s the purpose of your brand? What are you trying to accomplish by having a personal brand and sharing your content with others? That’s what a mission statement should address. Here’s an example of my statements:

Personal Brand Statement:
“I teach entrepreneurs how to build their personal brand.”

Personal Mission Statement:
“To help entrepreneurs build authentic personal brands.”

Personal Vision Statement:
"That every entrepreneur would know who they are and live that truth out loud."

Email me: hello@annavatuone.com

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