Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners

Today we continue talking about marketing in the manufacturing industry by getting specific with industry strategies and channel mix. Joining us again is Jeff White, who is a Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 2 of our conversation, Jeff is going to tell us about the channel mix he applies when marketing for manufacturing companies. Show Notes

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Jeff White: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter