#115 He Likes Coaching Veteran Business Owners - Charles E. Gaudet II, Predictable Profits

Charles E. Gaudett II started his entrepreneurship journey early – at age four to be exact. Never one to take on a traditional “job”, Charles was always fascinated by building and growing companies. After college he founded a company voted one of the most successful seed companies by Ernst and Young CPAs and he was just getting rolling. He continued his start-build routine until 2010 when someone offered to pay him to help them build their company and the consulting career began organically. He named the company Predictable Profits because in his mind, the basic building blocks for every business were so established that earning a profit was very predictable. The International Business Times even did a featured story on him call him the “Go to guy for 7 and 8-figure companies”. Charles sees a difference between Veteran CEOs and non-Veteran. Charles was selected to attend the US Army War College during a training session for Colonels. They wanted to have a dialog with business leaders and Charles’ humble awakening was he had no doubt that any of the officers in that meeting could run his company better than he could! He decided that because of a couple of things: Military personnel were not afraid of hard work. On top of that, they were not afraid to do the hard things either, and that’s a trait that separates the entrepreneur from the rest of the pack that tends to look for the “easy button” and do things by the traditional formula. The key to success, in Charles’ view, is doing the stuff that most people don’t want to do; it’s the hard stuff that often produces the best results. The other big AHA was the analysis the Colonels would do thinking through a situation. Charles was stunned by how emotion was completely missing from the analysis so as not to cloud their judgement. He has since morphed this discipline into one of his pieces of advice: A good entrepreneur lets the data do the talking. They look at the problem and not ask how they feel, but ask “what is the data telling us?”; that is the trait of a leader. And leadership is the other trait that military Veterans bring to the business world, mainly the ability to remain calm. As an example, Charles points to the initial pandemic lockdown. When it hit, employees look to their leaders to see how they are reacting and react accordingly. When the leaders are calm, resolute and stay focused on solving the problem, the rest of the organization falls in line. Again, the discipline, the work ethic, the attitude of completing the mission is the military background that makes Veteran business founders the most successful group business people. Veteran Founder Podcast with your hosts Josh Carter and Cynthia Kao We record the Veteran Founder Podcast inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland. Audio engineer, mixer and podcast editor is Allon Beausoleil Show logo was designed by Carolyn Main Website was designed by Cameron Grimes Production assistant is Chelsea Lancaster Theme music: Artist: Tipsy Track: Kadonka Album: Buzzz Courtesy of Ipecac Records 10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes