Building a Legacy: The Life and Lessons of Jim Ayers

Jim Ayers shares his inspiring entrepreneurial journey from a young boy in a small Tennessee town with a desire to find success like his father to building a profitable nursing home business and becoming a prominent figure in the banking industry. In 1984, Ayers acquired Farmers State Bank which marked the inception of what would eventually become FirstBank. Through strategic acquisitions and a steadfast commitment to personalized service, FirstBank’s assets skyrocketed from a modest $14 million to a staggering $13 billion, becoming Tennessee’s third-largest bank. Despite facing challenges and doubters along the way, Ayers shares how he persevered and achieved his goals, eventually expanding his business ventures to include car dealerships, shoe manufacturing, and insurance. The Ayers’ commitment to community involvement and social responsibility remains evident through the establishment of The Ayers Foundation, providing scholarships and educational support for students in high schools and two community colleges in rural West, Middle, and East Tennessee.