Bonus Stocking Stuffer: Why PR and Geofence Advertising Are a Match Made in Heaven

Public relations campaigns can work wonders when it comes to generating awareness and interest in your business, but they can also be expensive without any guarantee of success. 

Geofence advertising may offer an effective PR boost that’s more affordable than traditional forms of advertising. Jeff Swartz, the founder and CEO of Ethic Advertising Agency, shares how it works and why it could be the next big thing in PR campaigns today.

Mentioned in this episode: 

• 9 Reasons Why Advertising Doesn't Work eBook 
• 
  

Listen + Subscribe on Stitcher or Apple Podcasts

© Molly McPherson 2021 

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend. 

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