How to Turn Invisible Inventory Into Profit: Strategies for Service-Based Businesses

In this Mastering Excellence episode, host Nikki Rausch welcomes Ciara Stockeland (serial entrepreneur, author, and fractional CFO) to discuss how business owners can unlock hidden profit by leveraging their “invisible inventory.”

About the Guest:

Ciara Stockeland is a four-time Ironman, speaker, and the creator of the Inventory Genius Consulting Program. She’s built and sold inventory-based businesses, testified before the US Senate, and is a Profit First certified coach. Ciara specializes in helping entrepreneurs increase profitability through simple, structured strategies.

Episode Highlights:

1. Why the key to more profit isn’t always creating something new, but better using what you already have.

2. Understanding “invisible inventory”: unused content, untapped services, and under-scheduled time.

3. The power of routines and time management for entrepreneurs.

4. How to identify your “vodka lemonade”—the one offer you can do over and over for consistent profit.

5. Real-life client stories, including how focusing on a single product transformed a business and life.

6. The importance of being intentional, expecting ROI, and creating calm instead of chaos in your business.

7. Why managing your time is directly linked to managing your money.

8. Encouragement for entrepreneurs feeling overwhelmed or stuck—small, consistent steps can lead to big changes.

Connect with Ciara:

1. Podcast: Inventory Genius

2. Books: “Profit Genius” and “Inventory Genius” (available on Amazon)

3. Website: www.ciarastockeland.com

4. Email: hello@ciarastockeland.com

Key Quotes:

1. “Profit is fun.”

2. “If you can’t manage your time, you can’t manage your money.”

3. “Be a good steward of what you have.”

Tune in for practical strategies and inspiration to help you find hidden profit in your business without burning out or adding more to your plate!

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Find Nikki:

Nikki Rausch

nikki@yoursalesmaven.com

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