Bud Light, One Year Later

2024-06-28

In this Five Morning Minute, we dive into the world of brand strategy and crisis management.We'll analyze case studies from Bud Light, Goya, and Nike, exploring their strategies and key takeaways.Discover how Bud Light's approach could have been improved with potential mitigation strategies and crisis management techniques. Join us for a quick insights on navigating brand challenges and turning them into opportunities for growth! Chapters:00:00 - Introduction00:31 - Trainual Sponsorship Ad01:48 - Disclaimer and Importance of Learning from Others02:31 - Case Study: Bud L...

In this Five Morning Minute, we dive into the world of brand strategy and crisis management.

We'll analyze case studies from Bud Light, Goya, and Nike, exploring their strategies and key takeaways.

Discover how Bud Light's approach could have been improved with potential mitigation strategies and crisis management techniques.

Join us for a quick insights on navigating brand challenges and turning them into opportunities for growth!

Chapters:

00:00 - Introduction

00:31 - Trainual Sponsorship Ad

01:48 - Disclaimer and Importance of Learning from Others

02:31 - Case Study: Bud Light

03:18 - Case Study: Goya

03:34 - Case Study: Nike

04:05 - Analysis and Key Takeaways