Episode 92 – "The LinkedIn Revolution with Jodie Goodchild"In this episode, we chat with the amazing Jodie Goodchild about how LinkedIn has become a must-have tool for professionals and businesses. Whether you’re working for a company, running your own business, or leading a big team, LinkedIn can help you build your brand and generate leads. And Jodie can help YOU do it.What We Covered:Why LinkedIn matters:LinkedIn isn’t just an online CV anymore – it’s a powerful business tool.The huge boost in LinkedIn activity, especially post-pandemic.1 billion members, 200 million daily users, and 1 million posts per day!...
Episode 92 – "The LinkedIn Revolution with Jodie Goodchild"
In this episode, we chat with the amazing Jodie Goodchild about how LinkedIn has become a must-have tool for professionals and businesses. Whether you’re working for a company, running your own business, or leading a big team, LinkedIn can help you build your brand and generate leads. And Jodie can help YOU do it.
What We Covered:
- Why LinkedIn matters:
- LinkedIn isn’t just an online CV anymore – it’s a powerful business tool.
- The huge boost in LinkedIn activity, especially post-pandemic.
- 1 billion members, 200 million daily users, and 1 million posts per day!
- Creating a Great LinkedIn Profile:
- Get a professional headshot (check out Penny Plimmer and Laurie Jeffery for great photography).
- Write an engaging Headline and an About Me section that stands out.
- Make sure your contact info is easy to find.
- Connecting and Engaging Like a Pro:
- The right way to send connection requests without being salesy.
- Avoid the dreaded “pitch slap” – be genuine and human.
- Use LinkedIn’s search to find and engage with relevant content.
- Posting Great Content:
- Share valuable, educational content, not just personal stuff.
- Aim for 2-3 posts per week to keep your profile active.
- Engage with others’ posts to build a genuine network.
- Boosting Your Content with LinkedIn’s Algorithm:
- Understand how LinkedIn boosts quality content.
- Be consistent and mix up your LinkedIn activities for better results.
- Handy Tips and Tools:
- Use LinkedIn’s scheduling feature for your posts.
- Try tools like Canva for creating eye-catching posts.
- Keep your brand message and tone consistent.
- Resources and Support:
- Check out Jodie Goodchild’s LinkedIn Revolution Community for more tips and support.
- Look out for Jodie’s book: “The LinkedIn Revolution: The Future of Sales and Marketing.”
Connect with Our Guests:
- Jodie Goodchild:
- LinkedIn
- Instagram
- Website
- TikTok
- Steve O’Neill:
- LinkedIn
- Website
- Instagram
- Other Great LinkedIn people who do it really well:
- Kirsty Gray
- Max Shore
- Reece Matthews
- Daniel Priestley
- Ross Stevenson
- Steve Reeve
- Helen Walker
- Hayley Jones
Get in Touch:
- Visit sondevelopment.com to learn more about what we do.
- Follow us on Instagram and LinkedIn.
- Subscribe to Sharp Podcast on Apple Podcasts, Spotify, and YouTube.
Support Our Podcast:
- Rate or subscribe on Apple Podcasts.
- Subscribe on Spotify.
- Watch and listen on YouTube.
Thanks so much for listening. If we help you BE BETTER at what you do, it’s all been worth it!
