EP 264: Get Seen Online in 2025: How to Create Content the Algorithm Loves

2025-06-11

Today we’re diving into something I talk about often but realise not everyone has heard before: the big "A" word—algorithm. This topic takes us full circle because the very first episode I recorded, nearly five years ago, was all about why your social media content might not be working—and yes, the algorithm was front and center. A lot has changed since then. The algorithm moves fast—it's shifted over the last 12 months, even over the last few weeks. So today, I want to not only break down what’s changed, but also focus on what’s actuall...

Today we’re diving into something I talk about often but realise not everyone has heard before: the big "A" word—algorithm. This topic takes us full circle because the very first episode I recorded, nearly five years ago, was all about why your social media content might not be working—and yes, the algorithm was front and center.

A lot has changed since then. The algorithm moves fast—it's shifted over the last 12 months, even over the last few weeks. So today, I want to not only break down what’s changed, but also focus on what’s actually working right now—and just as importantly, what you should avoid. Let’s take it back to basics and demystify this ever-evolving digital gatekeeper.

Let’s dive in.

We’ll be talking about:

➡ [0:00] Introduction to the algorithm and its purpose

➡ [02:19] What the algorithm is and how it works

➡ [04:05] Predictive power of social media algorithms

➡ [06:00] Why content that people want to consume matters

➡ [08:00] Reasons you saw content previously

➡ [09:13] 37% of feed content now comes from unknown sources

➡ [11:00] How Facebook scores your content

➡ [12:00] Signals, behaviour patterns, and relevance scores

➡ [13:00] Content that gets downgraded by the algorithm

➡ [14:50] Clickbait, exaggerated claims, and transparency issues

➡ [18:00] Engagement: Treating social media like a two-way conversation

➡ [20:23] Sharing platform-appropriate content

➡ [21:15] Why links hurt your reach and what to do instead

➡ [24:45] Embrace short-form video content (90 seconds or less)

➡ [26:00] Realness over perfection in video creation

➡ [27:40] User-generated content vs. curated content

➡ [28:45] Spark meaningful, non-controversial conversations

➡ [30:18] What counts as clickbait and how to avoid it

➡ [32:03] Prioritise building Facebook communities

➡ [34:02] Pick one strategy to improve and take action

➡ [34:50] Learn more about joining the Auxano Family

Resources:

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

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