#56 How To Unlock Opportunities In The Ever-Evolving Marketing World with Frank, Kami and Joeri

Are you eager to stay ahead of the curve in the ever-evolving marketing world? If so, this four-way conversation is for you! Marketing experts Frank Prendergast, Kami Huyse and Joeri Billast join Finola to discuss the exciting future of marketing, exploring the power of a collaborative community and how new technologies like VR and AI will revolutionise the industry.

Frank, Kami and Joeri delve into the Rise community, a space dedicated to exploring the future of marketing and learning from each other, and its impact on creating the must-read book "The Most Amazing Marketing Book Ever." They also explore the emergence of the Metaverse and the potential opportunities it presents for businesses, big and small while acknowledging concerns about its impact on younger generations. Key points throughout include:

• An Introduction to Frank, Joeri and Kami and their connection to Mark Schaefer

• The need to create a safe space for marketers

• The importance of building, following and investing within a community

• What does AI mean for the future of marketing?

• Market research: the key to resonating with your customers

• The next generation: An insight into Web 3.0 and the Metaverse

• Tips on addressing Metaverse parental concerns

• Business opportunities: Can smaller businesses tap into the Metaverse?

• The benefits of being a member of the Rise community

Resources:

Book: The Most Amazing Marketing Book Ever by Mark Schaefer

https://www.amazon.co.uk/Most-Amazing-Marketing-Book-Ever-ebook/dp/B0C595G7NF

Get connected with guests Frank, Joeri and Kami:

https://www.linkedin.com/in/joeribillast

https://www.linkedin.com/in/kamihuyse/

https://www.linkedin.com/in/frankprendergast/

Get connected with host Finola Howard:

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com