Why AI is a Marketer’s Best Friend, with Meghan Keaney Anderson of Jasper AI

Unless you've been living under a rock for the past year, you've likely heard an endless barrage of news about the rise of AI. Perhaps you’ve even started to experiment with it yourself for your own marketing purposes. But are you using AI the right way? 

Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform that's revolutionizing creativity, chats with Daniel about how to make the most of AI to reach your marketing goals.

Daniel and Meghan dive deep into the AI universe, revealing its true potential and why it's your ally, not your adversary, in the world of content creation. 

Discover Meghan's unique introvert marketing strategies, her unwavering commitment to the marketing cause, and how storytelling shaped her path to success! 

 

00:00 Intro

02:11 The Pain Point AI Is Solving

03:53 Two Extreme Reactions

06:01 Why AI Can’t Replace Great Writers

07:07 A Photography Parallel

09:30 Solving The Time Drain Of Long Form Content

12:30 Meghan’s Favorite Use Case

15:38 The Marketing Hill I Would Die On

20:13 Marketing As An Introvert

24:00 An Early Education In Storytelling

 

Follow Meghan:

LinkedIn: https://www.linkedin.com/in/meghankeaney/

Twitter: https://twitter.com/meghkeaney

 

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

 

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com