Growing a Niche Product into an 8 Figure Business

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business.

For more on Thread Wallets and show notes: https://www.shopify.com/blog/thread-wallets-niche 

Tune in to learnThe power of a “shallow rock bottom” and how it can help to quickly rebound from failureThe importance of in-person validation and pricing How to identify a product or category that is more primed for the word of mouth marketing