Setting Solid Foundations: Communicating Value in Construction

Michael Price is the CEO of Bay Area Concretes (BAC) and PolishedCrete, a company recognized globally as a leader in the concrete industry, specifically noted for being one of the pioneering polished concrete contractors. Recognized for his significant contributions to the industry since the 1980s, Michael pioneered the use of concrete stains and dyes, and in 1999, he cemented his status with advancements in polished concrete. Under his leadership, BAC has become a beacon, offering various services, from architectural concrete to pioneering polished techniques, while maintaining excellence. A proud alumnus of California Polytechnic State University, Michael has been involved at every level of management and installation over his 40-year career within the company, driving innovation and earning numerous awards for his company.

In this episode…

How can an industry that has been around for ages continue to evolve and adapt? What is required to lead a business through decades of change without losing its foundational values? Can clear communication indeed be the secret sauce to longstanding success?

From stamped concrete in the '80s to pioneering polished concrete in the '90s, veteran contractor Michael Price has witnessed firsthand the evolving landscape of the concrete industry. He reveals his company’s approach to maintaining a stellar reputation through consistently managing client expectations and emphasizing clear communication. The conversation also dives into aligning with architects and ensuring all stakeholders have a unified understanding of project outcomes. Michael addresses the challenge of achieving consistent finishes with polished concrete, providing insights for ensuring client satisfaction.

In this episode of Get the Intel, Chad Gill hosts Michael Price, the CEO of Bay Area Concretes and PolishedCrete, about the shifting dynamics in the polished concrete industry. They delve into establishing and managing client expectations, how to overcome generational gaps in communication, and how to deliver tough messages and still secure contracts. Michael’s experience and methodologies hold valuable lessons for anyone dealing with tangible products and client relations.