A Battle Over The Secret Of Nooks And Crannies
The Sporkful

A Battle Over The Secret Of Nooks And Crannies

2025-06-09
Thomas’ English Muffins are so famous for their nooks and crannies that the recipe that produces those iconic features is a closely guarded trade secret. Only a select group of people know it, and as you’ll hear in this week’s show, when one of those people took a job at a competitor, all hell broke loose. This story comes from our friends at Revisionist History, Malcolm Gladwell’s excellent podcast about things overlooked and misunderstood. In this episode, the show’s senior producer Ben Naddaff-H...
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