Brand Integration, Product Placement & Influencer Marketing (Part 2) -- Greg Isaacs // BEN Group

Today we’re going to hear part 2 of our interview with Greg Isaacs. Greg is Brand Entegration expert and the Chief Product and Marketing Officer at the Branded Entertainment Network. In part one of this interview, Greg walked us through his career including various product and marketing roles at eBay, AT&T, and the NFL. He also told us how brands use the BEN group to move their TV advertising budgets to streaming video services like Netflix.

Transcript: https://benjshap.com/martech-podcast/brand-integration-product-placement-influencer-marketing-greg-isaacs-/-ben-group

Interview Guest Website: https://ben.productplacement.com