#233 – Anna Granic: From Cold Calls to LinkedIn Authority & Trust-First Sales

Anna Granic is a business development strategist at Servicare Interiors and a brand ambassador who's mastered the art of turning personal storytelling into powerful sales results. In this episode, we explore how she transformed from traditional sales tactics to building authentic relationships through consistent LinkedIn content and a service-first mindset.

Anna reveals her systematic approach to personal branding that's converted cold prospects into warm leads, built industry credibility, and established her as a go-to voice in facilities management. From her 4:30 AM morning routine to her content planning system, she shares the daily habits and strategic thinking that drive real business results.

🔑 Topics Covered:

• How personal branding on LinkedIn drives actual sales results
• The "listening first, selling second" approach to client relationships
• Building trust through storytelling instead of traditional sales pitches
• Daily content systems: planning 5 days of LinkedIn posts ahead
• Converting LinkedIn visibility into warm sales conversations
• Morning routines and micro-goals for consistent growth
• LinkedIn algorithm insights and engagement strategies

⏰ Key Timestamps:

• 3:11 – Selling Trust Over Cleaning Services
• 8:12 – Purpose-Driven Mindset & Living with Intention
• 18:43 – Daily LinkedIn Posting System
• 24:58 – Turning Cold Calls into Warm Leads via LinkedIn
• 29:00 – LinkedIn Algorithm Experiments & Findings
• 34:00 – Optimize Cover Photo & About Section
• 39:05 – Direct Messaging Tactics for Leads

🔗 Connect with Anna:

• LinkedIn: https://www.linkedin.com/in/annagranic/

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🎥 Full episode with timestamps available on YouTube and all major podcast platforms.

Connect with Jason Hunt:

Website: https://jayhunt.social

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/

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Sponsor: https://chatello.ai