#118 Stop Selling. Start Showing: The Power of Props, Personality & Presence on Video

If you’ve ever struggled with showing up on video, thought your story wasn’t “big” enough, or felt like everyone’s already said what you want to say… this episode will flip your perspective.

🎥 Matt King is here to show you how to cut through the noise, not with perfection, but with personality. He shares his proven method for making human-centred, story-led videos that actually connect — all by using simple props, true stories, and the magic of your own lived experience.

You’ll walk away knowing:

• Why your most ordinary objects can unlock extraordinary storytelling
• How to stop performing and start resonating with your audience
• What 3 videos every founder should create (and how to shoot them)
• The key difference between sharing what you know vs. what you believe

🎧 Whether you're camera-shy, a content pro, or somewhere in between — this conversation will reignite your confidence and creativity.

🧭 Episode Chapters (with SEO-rich keywords & timestamps)

00:00 – Feelings Sell, Not Features
Emotional marketing, video storytelling, and human-first brand content

02:30 – From ‘How-To’ to ‘Here’s What I Believe’
Authentic video content, expert vs. explorer positioning, and the trust-building power of vulnerability

06:50 – Sharing the ‘In-Between’ Stage of Success
Why showing the messy middle matters more than perfection

08:45 – Building a Brand Through Belonging
Community-led marketing, relatable storytelling, and social proof

12:20 – The Truth About Video Fear
Why showing your face is scary — and why it’s your biggest strength

14:00 – The Power of Props: Storytelling Tools You Already Own
Creative video techniques, visual metaphors, and how to make props do the heavy lifting

22:20 – The 3 Videos Every Founder Needs
Founder's story video, process explainer, and a testimonial that moves

25:15 – Chess Pieces & Strategy: Crafting Story From Objects
Business storytelling prompts and how to spark video ideas using what’s around you

28:50 – You Already Have the Stories — Here's How to Find Them
How to build video content from your memories, keepsakes, and everyday objects

31:00 – Why “Ordinary” Is Your Differentiator
Standing out with emotional resonance instead of marketing hype

35:10 – Multi-Passionate & Proud: Redefining Entrepreneurship
Side hustles, self-expression, and rejecting the all-or-nothing business model

41:30 – Just Start: Storytelling for Seasoned Entrepreneurs
Why even established founders should experiment with story-led video

📌 Resources + Links

• Connect with Matt: immattking.com
• Subscribe to his newsletter The Click: HERE

💫 Connect with Finola Howard

👉 finolahoward.com
👉 Instagram: @thisisfinolahoward
👉 LinkedIn: linkedin.com/in/finolahoward

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Until next time, keep showing up with joy, clarity, and purpose.