Anne Wojcicki: How 23andMe is Disrupting the Healthcare Industry | Entrepreneurship E246

Anne Wojcicki and her co-founders started 23andMe back in 2006 with a clear mission: to make genetic testing and its results, including findings about predisposition to disease, widely available to consumers. And, in exchange for a swab of spit and a fee, 23andMe provided its customers with unprecedented insight into their own genetic makeup. Now, Wojcicki and her company are at the forefront of a broader movement to expand personalized care and drug options in healthcare. In today’s episode, Anne talks about the challenges in understanding the code of life, the benefits of DNA testing, concerns over privacy in the healthcare industry, and the future of medicine and new drug discovery.

Anne Wojcicki is a biologist, entrepreneur, and the co-founder and CEO of the personal genomics company 23andMe, which provides genetic testing for individuals curious about their ancestry and genetic makeup.

 

In this episode, Hala and Anne will discuss:

- Anne's disillusionment with the U.S. healthcare system

- The power of the human genome

- The challenges of direct-to-consumer DNA tests

- The real reason 23andMe was so controversial

- Handling FDA concerns

- Challenges of achieving transparency and privacy

- How people’s lives have been changed by taking the 23andMe test

- Integrating genetics into patient care

- How large datasets are helping solve health mysteries

- Building a direct-to-consumer healthcare movement

- Combining genetics with drug discovery research

- Expanding 23andMe’s non-European databases

- How AI will change the medical landscape

- And other topics…

 

Anne Wojcicki is a biologist, entrepreneur, and the co-founder and CEO of the personal genomics company 23andMe. She has been on Forbes’ list of the World's 100 Most Powerful Women and has been named “The Most Daring CEO” by Fast Company. Her company 23andMe provides genetic testing for individuals curious about their ancestry and genetic makeup, but it is doing a lot more than that, including helping to revolutionize how we think about drug discovery and the genetics of health.

 

Resources Mentioned:

Anne’s Website: https://blog.23andme.com/tag/anne-wojcicki

Anne’s LinkedIn: https://www.linkedin.com/in/annewojcicki/

Anne’s Twitter: https://twitter.com/annewoj23?lang=en

Anne’s Instagram: https://www.instagram.com/annewoj23/?hl=en

Where you can order a 23andMe Health and Ancestry Kit: https://www.23andme.com/dna-health-ancestry/

 

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