TikTok’s Spotify Integration, Record Spoken Word Listenership, Podcasting’s Video Dilemma, & More

Here's what you need to know from this week in the business of podcasting: The Spoken Word Audio Report 2023YouTube Debuts New AI Content PoliciesSaving TikTok Songs to Spotify With New IntegrationAd Engagement Declines With Lack of RepresentationQuick Hits:

• Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita Khalid. Google Cloud’s Large Language Models will be used to scan all podcasts and audiobooks on Spotify to improve metadata and discoverability. 
• Podcasting Lessons From Dogs by Tom Webster. This week Tom reflects on why podcasts with multiple hosts need an Abbot to their Costello. A traffic cop to direct the flow of conversation when need be.
• How I got 10x YouTube subscribers by adding video to my podcast by Ashley Hamer. A step-by-step account of Hamer adding video production to her existing podcast Taboo Science and how optimizing her YouTube channel boosted YouTube algorithm attention. 
• Sound You Can See: Podcasting’s Video Dilemma. On Wednesday, December 13th, Sounds Profitable will debut their latest study, which dives into consumer perceptions of podcasts on video and how they continue to drive the future of this medium.
• Global signs exclusive podcast distribution and licensing deal with iHeartMedia by Reem Makari. iHeartMedia podcasts will be distributed on the Global Media app in the UK and Ireland, while Global podcasts will be distributed in the U.S. on iHeartRadio’s app, along with iHeartMedia monetization. 
• Triton Podcast Ranker: October 2023. 48 Hours climbs two spots to enter the top 10 in 9th place, pushing Conan Needs a Friend down to #10.