’Content’ with Smithsonian Lunder Conservation Center’s Laura Hoffman

"Content is king. It is what we have in our pockets as museums. [And it’s important] to keep that in mind, that power. But, also think about the audiences and why we still exist and why that content remains powerful.”

Content is still king. It’s what museums put out on social media, it’s the labels on the walls, and it’s the object behind glass. But how can we harness the uniqueness of content in museums to more deeply engage audiences? Laura Hoffman from the Smithsonian Lunder Conservation Center shares her background in managing a diversity of content and how to relate to audiences.