How Relationship Marketing Can Help Your Practice - with Michelle Tayler

In this week's show, Brad talk to marketing expert, Michelle Tayler, about the fascinating concept of relationship marketing, and how it can help to not just grow your client base, but nurture relationships with the base you already have.

KEY TAKEAWAYS  

• The first step is to create a marketing mind-set, to understand the basics of marketing itself. Building relationships with people is the best way to attract and retain patients.
• Establish who your ideal patient avatar is. Make sure you know exactly what their needs and pain points are. People buy and make decisions on emotion.
• The patient journey map begins with mapping out a patient and the process they go through from "completely unaware" to "consideration" and "conversion"
• It's worth applying the "Rule Of 7" when it comes to our messaging. This doesn't mean seven emails, but seven forms of communicating a single message, as the average person does not absorb a message until they receive it seven times

BEST MOMENTS

'It helps to take away the overwhelm of marketing for dental practitioners'

'It's not easy to turn on a camera and start recording for social media'

'The biggest secret to marketing is consistency'

'A person needs to see a message seven times before they take it on board'

VALUABLE RESOURCES

The Dental Business Podcast     

Facebook: @marketingpractices

www.marketingpractices.com.au

info@marketingpractices.com.au

ABOUT THE HOST

Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life. 

Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry.

In addition to running a successful private dental practice, he has grown

several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family.

He is chair of the Horsforth Town Team, dedicated to the promotion and development

of business in his local area in North Leeds, UK.

Due to his track record and down to earth advice, he has become sought after

as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.

CONTACT METHOD

Brad Thornton Instagram

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Brad Thornton Facebook

brad@bradthedentist.com