Jojo Siwa: The Internet’s Court Jester

Jojo Siwa has been a lot of things: an eleven-year-old abused on television for public entertainment, a tween merchandising mogul with a billion dollar brand, Nickelodeon’s first out gay child star, and most recently, a dollar store trad wife. Behind the facade of endlessly shapeshifting court jester, though, Jojo Siwa is a 22-year-old human who has not known life without cameras and a momager since she was nine. Today, Kat Tenbarge and I do some good ole (queer) child star anthropology — and make the case that we, the viewers, are not morally neutral for tuning in. 

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