Why Your Uniqueness Is The Key To Your Success With Made by Mitchell (+ His Million Dollar TikTok Shop Playbook)

2025-06-09

SPONSORUse my code LOOPXGRACE for 20% off: https://bit.ly/43i5CLx +THIS EPISODEStarting out as a self-taught makeup artist sharing his looks from his bedroom in Manchester, Mitchell Halliday has grown into one of the most exciting names in beauty today, all before the age of 25.Not only has he built a global following of millions, but he’s also achieved something so difficult, creating a brand that’s a true cult favourite. His products sell out in minutes, and he was the first person to mak...

SPONSOR

Use my code LOOPXGRACE for 20% off: https://bit.ly/43i5CLx

THIS EPISODE

Starting out as a self-taught makeup artist sharing his looks from his bedroom in Manchester, Mitchell Halliday has grown into one of the most exciting names in beauty today, all before the age of 25.

Not only has he built a global following of millions, but he’s also achieved something so difficult, creating a brand that’s a true cult favourite. His products sell out in minutes, and he was the first person to make $1 million in one day on TikTok shop.

We’re obviously going to get right into the strategy that’s got him here, and ask all the nosy makeup questions I want to ask, but we also really get into how to be unafraid to be truly & authentically yourself, and why being told you’re ‘too much’, can actually be your superpower.

CHAPTERS

0:00 Introduction

1:22 Sponsor

2:30 Working Hard or Hardly Working?

4:27 First makeup product he owned

5:48 The X Factor Story

9:30 Starting out in Makeup

11:00 Blowing up online

14:00 Fame & growing up

16:00 Working with the biggest names

20:44 The first launch

23:20 The recipe for a viral product

29:00 Knowing your market

32:00 Made By Mitchell's Flop Era

39:00: The importance of adapting

42:42: What is TikTok Shop

46:00: The Million $ Hour

48:00 Why you shouldn't emulate other brands

54:00: Why being 'too much' is his superpower

1:02: Best piece of advice he's received

MITCHELL HALLIDAY

Made by Mitchell: https://madebymitchell.co.uk

Instagram: https://www.instagram.com/mmmmitchell/?hl=en

MY LINKS: https://gracebeverley.komi.io/

RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is obviously monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊

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