Presenting New Ideas to Traditional Thinkers in Industrial Marketing

Struggling with traditional marketing mindsets and getting pushback? In this episode, I outline the four steps I've been using over the last eight years to deliver real results. The challenge with traditional thinkers in manufacturing is breaking through their old-school methods. From referral-based marketing to relying on outdated directories, the landscape has drastically changed.

Step one is identifying the problem. Whether in business or personal life, recognizing an issue is crucial. Step two involves creating a full strategy, not just random ideas. Come prepared with a plan based on research and industry trends. Step three is citing credible sources, using insights from industry experts like MFG Tribe. Lastly, step four is leveraging data. Data doesn't lie, and it’s essential for proving what works and what doesn’t.

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