The Art of Taking Risks: How Violette Serrat, Founder and CEO of VIOLETTE_FR, Became a Successful Makeup Artist

2023-05-30

This episode is sponsored by Magnum Ice Cream. More is More, with Magnum Ice Cream. For more deliciousness, follow Magnum Ice Cream on Twitter, Instagram, and Facebook. Find Magnum Ice Cream at retailers nationwide and online. When it comes to following her passions, French makeup artist Violette Serrat, Founder and CEO of VIOLETTE_FR has zero fears. At 19, while living in Paris, Violette was applying glitter to her f...

This episode is sponsored by Magnum Ice Cream. More is More, with Magnum Ice Cream. For more deliciousness, follow Magnum Ice Cream on Twitter, Instagram, and Facebook. Find Magnum Ice Cream at retailers nationwide and online.

When it comes to following her passions, French makeup artist Violette Serrat, Founder and CEO of VIOLETTE_FR has zero fears.

At 19, while living in Paris, Violette was applying glitter to her friend’s face for a party. At that moment, Violette realized doing someone’s makeup merged her two loves of fashion and painting. She immediately decided she was leaving to pursue makeup in New York City and left two weeks later with no makeup or experience. After spending a short time in NYC, Violette returned to Paris. She was determined to become a makeup artist on her own terms while remaining authentic to herself, even if it meant going against industry standards.

Violette worked really hard and eventually caught her first break with an appearance in Vogue. Over the course of 17 years, Violette worked for numerous big-name brands including Dior, Estée Lauder, and Sephora. Violette knew the whole time she wanted to create her own brand for the community she had been building on Instagram and YouTube. Today, she is the creative director of makeup at Guerlain, as well as the founder and CEO of VIOLETTE_FR. Violette’s own brand is dedicated to reminding you that perfection is not real and to celebrate yourself as both “the artist and the muse.”

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Guest Website:

⁠violettefr.com⁠

Social Media:

Instagram: ⁠@violette_fr⁠

YouTube: ⁠@violette_fr⁠

TikTok: ⁠@violette_fr⁠

Big Ideas: