How To Measure Brand with Preston Rutherford, Co-founder of Chubbies | Ep. 367

What happens when you treat brand like a growth channel and not a guessing game?

You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity.

As co-founder of Chubbies and now the brain behind Marathon Data Co, Preston Rutherford has spent the last decade proving that brand and performance are the same thing. He and Daniel break down how to make brand measurable, how to grow through community and content, and why the best marketing always starts with being interesting.

You’ll learn:

> How to measure brand like a performance marketer (and make it pay off)

> Why community and creativity drive long-term profitability

> How to escape the discount trap and grow sustainably

If you’re tired of the “brand vs performance” debate and want a practical blueprint for building something people love (and that actually makes money), this episode is for you.

CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit callrail.com

Follow Preston:

LinkedIn: https://www.linkedin.com/in/prestonr/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/