236 Ethical Sales with Ashley Latter : Dentistry Uncensored with Howard Farran

•What is Ethical Sales? •Some of the biggest mistakes Dentists make in their communication  •My eight step process •Why dentists find it challenging discussing fees with their patients •What is important in order to hear a "yes" more often  •Why technical skills are important, it only accounts for a small percentage in hearing a yes from your patients •Why everyone in the practice is involved in sales       In 1997, two Dentists took part on Ashley’s Ethical Sales & Communication Progr...