S14 E3: Inside Comfrt’s $700 Million TikTok Playbook (with Hudson Leogrande, Founder of Comfrt)

Most brands dream of cracking social commerce. Hudson Leogrande, founder of Comfrt, mastered it.

Nik and Hudson break down how Hudson built TikTok Shop’s fastest-growing apparel brand, turning a bootstrapped idea into a $700 million powerhouse driven by community, authenticity, and lots of sweatshirts.

Hudson reveals his full Q4 playbook that includes dynamic pricing, pre-order strategies, and content formulas that consistently go viral. He also shares his story of resilience: going from homelessness to building a brand with purpose, donating a portion of every sale to mental health causes.If you’re a founder, operator, or marketer who’s ready to build a product with purpose and scale on a huge level, this is the episode for you. 

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And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

 

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