Bonus Episode: Building a Global Branding Agency with James Greenfield #E19/24

This week we have a bonus episode from the 24 hour podcast with James Greenfield, the CEO and Co-Founder of branding agency Koto. With 100 designers and strategists across five studios in Berlin, London, Los Angeles, New York and Sydney. The team work with industries impacting the present and startups changing our future including Airbnb, Netflix and Uber.

In this fascinating conversation James takes us through his journey from working at some of London’s leading studios, for the world’s biggest brands to starting Koto 8 years ago and growing it into a global agency. He talks about some of the challenges early on to winning Coca-Cola as a client as well as giving some great insights into what it takes to create an amazing brand. A real key takeaway for me was around the incredible culture James and the team have created at Koto, coming up with their core values early on and taking that into the five studios as they have grown. One of James's key messages really resonated with me about growing your network:

"Don't think about your network as something your growing with an outcome in mind, just keep on making connections cause they will drive things"

Finally James's incredible growth mindset:

"I always live with one foot in presence and one foot in tomorrow, cause the foot in tomorrow drives me not to be overly comfortable in the present"

This is an incredible episode about the world of branding and growing an agency, as well as so many key insights into business.

"Humans are about being together and ultimately our work is about connecting people to ideas, making them believe in those ideas and then using those ideas to drive change"

Everyone has a story to tell...

Watch the episode on YouTube ➡️ https://youtu.be/7i5uAp2ZsRg

Find out more about James Greenfield click here ➡️ https://www.linkedin.com/in/james-greenfield-74416921/

OUR SPONSORS

Creative Pod ➡️ https://www.creativepod.uk.com/

EMC Corporate Finance ➡️ https://www.emcltd.co.uk/

Preston Insurance Brokers ➡️ https://prestoninsurancebrokers.co.uk/

Plus X ➡️ https://plusx.space/

Produced by H2 Productions ➡️ https://h2productions.co.uk/

Hosted on Acast. See acast.com/privacy for more information.