204. Climbing a Mountain: Frankie Thorogood [reads] “Tricks of the Mind”

Today’s guest is Frankie Thorogood, an entrepreneur who has navigated the intersections of creativity, business, and sports. Frankie shares his insights on finding fulfillment, balancing ambition with self-acceptance, and how creativity has played a pivotal role in his personal and professional life.

Frankie’s reflections bring insight into the complexities of leadership, balancing ambition with fulfillment, and finding joy in the process of creation.

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Frankie reads from Tricks of the Mind by Derren Brown, focusing on the idea of how we can reshape our thinking to redefine our limitations. [Reading begins at 24:00]

Hear us discuss:

"I don’t remember a lot of the times that I didn’t win, or I shift the memory and manipulate it so that I feel like I did win, even when I didn’t." [05:00] | "The goalposts very quickly shifted. All of a sudden, I needed more." [08:00] | "One thing, very work-specific, is letting go of the need to grow at all costs. I realized that if you're happy with your business and you enjoy the work, why push for relentless growth?" [13:00] | "I’ve tried to set a principle for myself: not to say yes to things out of guilt or fear. Do I want to attend this event? The answer is no, because I just don’t want to; I’d rather be at home." [15:00]