What To Do When Diagnosing ACOS Increase [Badger Bite # 18]

A common question from listeners is “why did my ACOS spike?” In this quick episode, Michael offers four action steps for discovering why ACOS increased. Follow these steps to become an advanced Amazon PPC-er.

Until next time, stay badgery!

Highlights:

0:00 How to diagnose causes of ACOS increase

1:10 Pro tip: bulk file back-ups

2:16 What NOT to do when diagnosing ACOS increase

3:30 1st step: Dig deeper

4:25 2nd step: Do time comparisons

6:00 Pro tip: single ad group campaigns

7:30 3d step: Ask more advanced questions

9:00 4th step: Take time to plan

10:05 Outro

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Resources & Links

• Ep 134 - How to Use Amazon’s New Budget Tab and Report
• Ep 132 - Should You Segment Automatic Sponsored Product Campaigns?
• Ep 123 - 10 Tips to Become a Great Amazon PPC Manager
• Ep 99 - How to Quickly Lower ACOS Using Bulk Operations
• Ep 98 - How to Optimize Hundreds of Auto Campaigns at Once
• Ep 79 - Optimizing on a Hunch
• Never miss the latest in Amazon PPC tips and best practices
• Where to find all of our episodes and show
• Get a product tour of the Ad Badger App here. It's the most powerful tool-set to manage, automate, and monitor your Amazon campaigns around the clock.
  

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker