For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.
He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.
Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.
Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.
They also dive into:
(0:00) Introduction
(4:23) NFT value creation
(11:41) NFT and community building
(18:14) Bored Ape community building
(20:42) Web3 gaming and community
(23:13) Starbucks Odyssey program and its engagement with web3
(31:30) What's next for NFTs
Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.
Why crypto’s “obsession” with mass adoption may not be worth it (w/ Tux Pacific)
Doodles CEO on expanding their cartoon NFT empire (w/ Julian Holguin)
How web3 creators can make the most of the crypto crash (with Latashá)
Crypto’s latest crash and where web3 falls short (with Aaron Levie)
a16z VC on crypto criticism and their $4.5 billion bet (with Sriram Krishnan)
Outdoor Voices’ founder on scaling a new crypto startup in a downturn (with Ty Haney)
Lux’s crypto VC on the startups securing and scaling web3 (with Grace Isford)
Lightspeed’s web3 guru on consumer crypto startups and the metaverse (with Mercedes Bent)
Moonbirds founder talks crypto crash and where NFTs go from here (with Kevin Rose)
Why are there so many blockchains? (with Jill Gunter)
Sequoia’s blockchain bull on whether crypto startups are building web3 or web2.5 (with Shaun Maguire)
Crypto's music man on how NFTs could shake up the recording industry (with 3LAU)
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