The Green Line Game Plan: How Ryan Fernance Built 300-Club Studios (And You Can Too)

2025-10-21

If your studio limps into summer every year, bleeds through Christmas, then prays for a New Year miracle - you’re not alone. But you don’t have to cop another rinse-and-repeat. This episode is a line in the sand. Ryan Fernance (the bloke who steered multiple F45s to the 300 Club through lockdowns) breaks down “Separation Season” - the next 90 days where the pros surge ahead and the dabblers burn out. No fluff. Just the boring, battleground basics that actually move the needle. Here’s what we’re covering:

If your studio limps into summer every year, bleeds through Christmas, then prays for a New Year miracle - you’re not alone. But you don’t have to cop another rinse-and-repeat.

This episode is a line in the sand. Ryan Fernance (the bloke who steered multiple F45s to the 300 Club through lockdowns) breaks down “Separation Season” - the next 90 days where the pros surge ahead and the dabblers burn out. No fluff. Just the boring, battleground basics that actually move the needle.

Here’s what we’re covering:

-The real reason studios spiral - and how to stop it at the source

-Why “boring is the battleground”: show up, sleep, macros… and business fundamentals

-The Green Line: grow by net +3 members per week (and why it saves your summer)

-Lead flow that works: 20 leads/week, call inside 5 minutes (1 minute = 300x pickup)

-Offers that profit from day one (ditch free/$7 trials) and convert 80% to full-price

-Your UVP: be “[Your Suburb] [Your Brand]”, speak to one avatar, one problem, one offer

-Seasonal strategy: spring push, Christmas survival, and rolling into the New Year miles ahead

… and a whole lot more

Chapters:

⏳ [00:00] From Spiral To Structure: Ryan’s Lowest Points (And The Way Out)

⏳ [02:10] Backstory: 10 Years In, Hitting The 300 Club (Twice)