Ep 232: Information Filter Failure

Market Proof Marketing · Information Filter Failure

Kevin Oakley, Andrew Peek, and Jessie Suggs discuss what is information filter failure, how your mental state plays into how you approach any situation, the Jeff Shore Sales Leadership Summit, and their thoughts on the best ways to prepare a team for an uncertain market. 

Story Time (1:15)

• Jessie attended the Jeff Shore Sales Leadership Summit for the first time ever and shares the shenanigans she got into along with some stats.
• Andrew gets a marketing text message....8 years after using a company's service. Who does that?
• Kevin discusses “filter failure” and why he only focuses on what’s best for home builders.

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (29:30)

• It's All About Mentality - Thank You vs. You're Welcome (www.doyouconvert.com)
• 7 WAYS TO PREPARE YOUR TEAM TO SELL IN AN UNCERTAIN MARKET (www.builderonline.com)
• ‘Buy My House’: Netflix Reveals Premiere Date for ‘Shark Tank’-Esque Real Estate Series (www.tvinsider.com)
• Google releases simple, centralized tag solution (searchengineland.com)

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.