We’ll do it live

Showing off your product in real time, with real customers, changes everything. In this episode, Jason Fried and David Heinemeier Hansson walk through why 37signals has been hosting live demos and Q&A sessions since the Basecamp 5 launch, what makes the format work, and why being accessible and unafraid of your customers is underrated.

Key Takeaways

• 00:10 – How (and why) 37signals is embracing live sessions with customers
• 07:47 – Why showing beats telling when it comes to your own product
• 13:47 – Being open about what you don't know
• 16:16 – Showing work in progress without fear
• 17:42 – Learning to show off what you built with confidence
• 19:56 – People choose who they do business with

Links and Resources

• Record a video question for the podcast
• Watch The REWORK podcast on YouTube
• Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
• HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
• Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
• Books by 37signals
• Jason Fried on X
• David Heinemeier Hansson on X