#49 10 Steps to an Effective Positioning Strategy with Finola Howard

2023-04-04

Welcome to the second of a three part special where we join Finola Howard, as she explores how an effective positioning strategy can level up your business and unlock powerful growth. Defining your Positioning strategy is a crucial aspect of building a brand, as it sets a company apart from its competitors and establishes an identity in the market. Effective positioning is based on a deep understanding of the target audience, their needs, and preferences, as well as the competitive landscape. By establishing a unique selling point and emphasizing the...

Welcome to the second of a three part special where we join Finola Howard, as she explores how an effective positioning strategy can level up your business and unlock powerful growth.

Defining your Positioning strategy is a crucial aspect of building a brand, as it sets a company apart from its competitors and establishes an identity in the market.

Effective positioning is based on a deep understanding of the target audience, their needs, and preferences, as well as the competitive landscape. By establishing a unique selling point and emphasizing the brand's differentiators, businesses can resonate with their ideal customers and gain a competitive edge in the marketplace.

According to Finola, it's important to understand that positioning is not solely about what a company does or how it operates; it's about the perceptions customers have and how they view the brand's particular place in the market.

A strong positioning strategy helps you craft a memorable, engaging, and unique brand story, can effectively entice your target audience and command a strong presence within your chosen market segment.

In this episode, you will learn the following:

Why building an effective positioning strategy helps you level up your business.
How Positioning Helps You Find The Difference That Matters To Your Customers.
How Positioning ensures that your marketing tactics result in your customers taking action with you and not with anyone else.
What are the 10 Steps To Building an Effective Positioning Strategy
How a poorly positioned product or service will never reach it’s potential no matter how well it’s marketed.

Positioning is the defining characteristic of a brand that shows why it's better than its competitors. - Finola Howard

Other Episodes You'll Enjoy:

Why Purpose Mission and Vision Matter with Finola Howard

Build Values That Stick Even When They’re Tested with Finola Howard

Reflections Upon The Entrepreneurial Road with Finola Howard

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