Using Data to Create a Healthy and Thriving Fundraising Program (Part 1)

In the first installment of a two-part episode, we grabbed some time with Mary Beth McIntyre, Principal at Win-Win Giving, to get her perspective on the recent numbers around donor retention. AFP’s Fundraising Effectiveness Project Q4 2020 numbers revealed that retention dropped by 4% between 2019 and 2020, despite new donors and dollars being up. Mary Beth also weighed in six different metrics (including retention rate) that your nonprofit should be regularly checking to make sure your fundraising program is healthy. Connect with Mary Beth: https://www.linkedin.com/in/mary-beth-mcintyre-b39b46/ Connect with Becca: www.linkedin.com/in/rebeccagregory/ Download AFP’s Fundraising Effectiveness Project Reports: afpglobal.org/fepreports Get a free 7-day trail of GivingDNA here: info.pursuant.com/givingdna-free-trial