1987: Avoiding Failure by Mitigating Risks Rather than Taking Risks with Jay Haynes Founder and Owner of THRV LLC

Jay Haynes is the Founder & CEO of thrv.com, the first and only Jobs-to-be-Done (JTBD) software for product, marketing, and sales teams. Jobs-to-be-done product management helps CEOs align their product teams with customers to dramatically increase their effectiveness by reducing roadmap risk, accelerating revenue growth, and generating superior equity value.

“Customer empathy, customer empathy, customer empathy combined with mitigating risk. Always be focused on your customers and their problems independent of your product. Don’t ask them if they want a faster horse… Then the second is risk mitigation. So, make sure that you are mitigating risk. Don’t be an entrepreneur wants to take risk be an entrepreneur who wants to mitigate risk because that is the path to success. Then the final one was don’t run out of cash. Cash is king. All businesses fail because they run out of cash so don’t run out of cash”…[Listen for More]

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