Ep #15: Ethical marketing for holistic practitioners

In this episode, Nisarga Eryk Dobosz hosts Andrew Brown, a researcher, facilitator and entrepreneur.

Andrew was influenced from an early age by Jungian psychology, and immersions in a diverse range of cultures and disciplines, that inspired a deep interest in human nature and culture. A researcher, facilitator and entrepreneur, he is founder of Curiosity Labs and creator of The Curious Entrepreneur program, and a partner of Encode.org and has mentored over 200 entrepreneurs primarily while in San Francisco and Boulder, CO. His curiosity has led him to studying Russian politics and writing a dissertation on organized crime in Russia, to a six month journey living in the jungle in Borneo to foster community relationships. Over the past 10 years, he has conducted over 50 empathy and learning journeys, including immersions in the Mare favela in Rio to understand social entrepreneurship to understanding how people live in slums outside Delhi for the Tata Group. Also more information on specific skills here: https://c-lab.space/andrewkbrownbio

Topics discussed:

1. How does a practitioner get started in marketing themselves or their practice? 2.How might we take “the work” to the wider world and those in need? 3.What are the most effective ways of building trust and credibility as a practitioner? 4.One of the major challenges practitioners face is fear and self doubt. How do I put myself out there as a practitioner?
2. How do I talk about “the work” and attract new clients?
3. What is the outlook for the digital marketing landscape over the next few years?
4. What can practitioners do today to move forward?

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