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In this episode, I welcome back John Sanders, founder of RevKey, to break down what testing psychologists need to know about Google Ads in 2025. A lot has changed since John was first on the podcast five years ago—Performance Max campaigns are replacing traditional search campaigns, costs per click have shifted, AI is starting to shape the search market, and the rules for writing effective ads are more nuanced than ever. John explains how testing practices can get a strong ROI, what pitfalls to avoid, and w...
Would you rather read the transcript? Click here.
In this episode, I welcome back John Sanders, founder of RevKey, to break down what testing psychologists need to know about Google Ads in 2025. A lot has changed since John was first on the podcast five years ago—Performance Max campaigns are replacing traditional search campaigns, costs per click have shifted, AI is starting to shape the search market, and the rules for writing effective ads are more nuanced than ever. John explains how testing practices can get a strong ROI, what pitfalls to avoid, and why thinking like your clients (not like a psychologist) is key when writing ads and website copy. If you’ve ever wondered whether Google Ads are worth it for your practice, this conversation brings the numbers and strategies into focus.
Main Topics Covered
- What has changed in Google Ads over the last 5 years
- The shift from keyword-based search campaigns to Performance Max campaigns
- Why testing psychologists often have an advantage in Google Ads compared to therapy practices
- How much a private practice should expect to spend each month
- The importance of website structure and content for ad success
- Key metrics to track to know if your ads are working
- Common pitfalls that sabotage campaigns
- ROI potential for testing practices (and why it’s often higher than in therapy)
- The role of AI in search and advertising—and what’s coming next
- Advice for DIY advertisers vs. working with an agency
- Writing ad and website copy in client-friendly language
Cool Things Mentioned
- The Testing Psychologist mastermind groups and business consulting
- Reverb AI report-writing software
- RevKey (John’s company): https://revkey.com
- Google Ads Performance Max campaigns: https://support.google.com/google-ads/answer/10724817
- Google Ads ROI Calculator from RevKey (provided by John): https://revkey.com/roi-calculator
Featured Resources
I am honored to partner with two AMAZING companies to help improve your testing practice!
PAR is a long time supporter of the Testing Psychologist podcast, and I will continue to bring you featured items from their catalog! Listen to each episode for specific product recommendations and links. Learn more at www.parinc.com.
TherapyNotes is the leading EHR system for mental health practitioners. I’ve used TherapyNotes for over 10 years, and it just keeps getting better. Use this link and the promo code “testing” to get two free months and try it for yourself! www.therapynotes.com/testing
The Testing Psychologist podcast is approved for CEU’s!I’ve partnered with At Health to offer CE credits for podcast episodes! Visit this link to access current and past episodes available for CE credit. You can use code “TTP10” for a discount on ALL the course credits you purchase from At Health!
About John Sanders
John is an expert in paid search, specifically, Google Ads (which used to be called Google AdWords). He holds a BBA and MBA, and he has put this education to work in a variety of positions in the marketing field, including inside sales, purchasing, E-Commerce, and marketing management. Once he found Google Ads, John was hooked. He enjoys helping businesses generate leads through Google Ads that will help their companies grow, and he has partnered with businesses in a range of professions, including medical offices, B2B companies, and national product brands. John can help your business achieve its full potential.
Get in Touch & Resources:
About Dr. Jeremy Sharp
I’m a licensed psychologist and Clinical Director at the Colorado Center for Assessment & Counseling, a private practice that I founded in 2009 and have grown to over 20 clinicians. I earned my undergraduate degree in Experimental Psychology from the University of South Carolina before getting my Master’s and PhD in Counseling Psychology from Colorado State University. These days, I specialize in psychological and neuropsychological evaluation with kids and adolescents.
As the host of the Testing Psychologist Podcast, I provide private practice consulting for psychologists and other mental health professionals who want to start or grow psychological testing services in their practices. I live in Fort Collins, Colorado with my wife (also a therapist) and two young kids.
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