ENCORE EPISODE: How VCs Spot GTM Red Flags (and the Marketer Hires That Actually Work)

As we take a brief end-of-year pause for CyberMarketingCon and holiday chaos, we’re bringing back one of 2025’s most replayed and requested episodes. Consider this your chance to revisit the insights you loved or catch an episode you might’ve missed.

Episode Summary:

What do VCs think about your GTM strategy? This week, Gianna and Maria chat with Asad Khaliq and Mark Kraynak, two of Acrew Capital's founding members, about what it takes to build or break a go-to-market motion at an early-stage cyber startup.

Asad and Mark share how Acrew was founded, why they’re so focused on cyber and data, and what they’ve learned from backing some of the most well-known names in the industry. From hiring your first salesperson to avoiding “we stop threats” messaging, they’ve seen it all and they’re sharing the good, the bad, and the surprisingly funny.

About the guest: 

Follow Asad on LinkedIn.

Follow Mark on LinkedIn. 

Follow Acrew Capital on LinkedIn or the website. 

💌 Feedback or Wanna Be on the Show?
 Email: podcast@cybersecuritymarketingsociety.com 

Follow your hosts on LinkedIn:

👉Gianna Whitver
👉Maria Velasquez

Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. Join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or on our podcast LinkedIn page, and keep up with us on Twitter.

See you in the next episode!