Mitch Holdwick — From Disparate to Actionable Data — The Anatomy of Consumer Engagement

On this episode of Healthcare Market Matrix, host John Farkas sits down with Mitch Holdwick, Director of Consumer Transformation at Innovaccer, the number one platform for value-based care that unifies patient data across systems and care settings, and empowers healthcare organizations with scalable, modern applications that improve clinical, financial, operational, and experimental outcomes. With over fourteen years of experience with a healthcare marketing focus, Mitch has an honest approach to consumer engagement strategies and has successfully led teams working to drive volume with business and service line priorities. Throughout the episode, John and Mitch discuss how Innovaccer is unifying patient records and patient data and how Innovaccer is marketing in the health systems.

 

Show Notes

(1:12) Introducing Mitch Holdwick and Innovaccer

(8:30) The Unification of Patient Records and Patient Data

(16:21) Rediscovering the Joy of Medicine

(18:18) How Innovaccer is Marketing in the Health Systems

(23:02) Delineating between Target Markets

(31:33) Measuring Success with Proactive Engagement Strategies

(37:21) Customer Relationships and Engagement Initiatives

(50:15) Innovaccer’s Newer Products and Offerings

(54:06) Closing Thoughts