@AnnetteFranz discusses the rise of the customer experience (#CX)executive within the C-Suite

Annette Franz, CCXP, author, speaker, CXPA board member and Founder of CX Journey discusses the rise of the customer experience executive as an equal C-level member within the C-suite. A great must-listen to for any CEO of any business or brand wanting to understand why a company needs a CX executive, be it a Chief Customer Officer or a Chief Customer Experience Officer. Annette further discusses the CX executive's critical success factors plus their biggest challenges to success within this role. All of which can be found in Annette's newly authored book she highlights in this episode: The Rise of the CX Executive, featuring interviews with real life CX executives: Donna Peeples, CCO of Pypestream, Christine Corbett, CCO of Australia Post, Isabelle Conner, CMO/CCO of Generali Group, Nick Frunzi, CCO of Esri and Ingrid Lindberg, former 4-time CCO. Make sure to make this episode part of your playlist if you're an upcoming CX professional or a CEO wanting to focus on CX for their business.