Are RTDs Actually a Fad?

Adam and Joanna respond to a listener question: are RTDs actually a fad? Despite emerging in the late 2010s and becoming a significant part of the beverage alcohol industry in the 2020s, is it possible that they don't have staying power, or have they shown that there's a significant audience for convenience, flavor, and accessibility? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Joanna is reading: The Karaoke Bar Is Finally Taking Cocktails Seriously

Adam is reading: How Cocktail Kingdom Grew From a Small Bar Supply Shop Into a Global Cocktail Powerhouse

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