E 120 Video Creation Coach and New Tech Dave James Podiatrist

Dave James, Podiatrist talks to Dr. Justin Trosclair DC on A Doctor's Perspective Podcast Take Dave James Podiatrist video creation conversation as a personal challenge to get a jump start on local community influence. Why make videos, ideas for content, establishing a niche and podiatry procedures that are tech driven and great results. His journey to becoming a podiatrist started with his own injuries as well as two other medical type career choices before finally deciding on podiatry. After 3 different degrees and certifications and getting a master in biomechanics and being in healthcare for 25 years with 8 years in private practice, he decided to sell his clinic. Some people are born learners and educators and it takes time for them to finally carve out their niche to share with others… I think Dave James is one of those types. He offered some services that you may not have heard of. We get his explanation on: swift microwave therapy, clearnail (micro-penetration), Swift Microwave treatment is for skin issues like plantar warts and it helps create heat and micro inflammation and then after 3-4 treatments the body heals and although it is slightly painful, the downtime is minimal. Clearnail is micro-penetration of the nail bed so you can inject medicine underneath the nail bed and really get rid of the nail fungus. Which is better than the medicine which can cause liver and kidney issues as well as mess up your sense of taste. What is Foot Mobilization Techniques (FMT) and does it have an effect in a podiatry office? If you think it’s a joint manipulation like a chiropractor delivers than you are accurate. They tend to use it for pain modulation of stiff joints, old scars and plantar fasciitis (especially with a loading protocol). His own path of personal development sparked a passion to want to see other people get out of their own way. Donny Flog(?) encouraged him to start doing videos. Dave realized he had a knack for video and the more he does them the more comfortable and enjoyable they are for him to film and edit. You could say the Foot Magician’s niche market is teaching doctors about social media, particularly being on video like YouTube and Facebook live, but being your authentic self so patients can know you As You and not just stuffy podiatrist. Yes, your first video will probably be embarrassing, but keep at it. Do two 2 minute videos for 14 days. Can you imagine the impact if you could have all the podiatrists or your doctor specialty all promoting the same one condition per month on your social media accounts by video. Maybe it’s a really good infographic but you don’t agree with a portion of it. Instead of saying, I won’t share it, you could write how you like ABC but not XYZ and here is why. I know “what to do” for practice growth, but are you “doing it?” Should you be afraid to raise your rates? Should you price yourself close to everyone else, higher than or just concern yourself with the value you provide? How do we provide more value? Mark Twain “what other people think about you is none of your business.” Even though our work week and obligations may keep us busy and not bored, we have to remember that our family time is important and they want a real holiday too. Books: Gary Vandyrchuk, Malcolm Gladwell, Jim Rohn, They Ask You Answer - Marcus Sheridan, plus many podiatrists that have their own expertise. He has a show called “The Foot and Leg Show.” Be sure to take a listen to Dave James on this show. Ig fb  footandlegmagician    FB group: stepping up Davethecoach.com.uk             hellodavethecoach.com.uk Show notes can be found at http://www.adoctorsperspective.net/120 here you can also find links to things mentioned and the full transcript.