How to Manage an Unmanageable Sales Force

A client described this situation:  Business is flat, and he's unable to get his sales force to promote the lines that he wants to promote, he's unable to get them to use some of the new technology that the company wants them to use, and he's unable to get them to prospect for new customers.  He's faced with an experienced sales force, who for the most part, are unmanageable. How does he manage this?    Here's my response.

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       Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.

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